digital storytelling that alchemizes your inner and outer world

Services

We translate the visions of entrepreneurs into eye-popping and heart palpitating digital stories — spreading beauty and impact like reverberating ripples.

  • I style Substacks. Transform your newsletter into a visual brand experience that stops the scroll and makes you unforgettable in every inbox.

    ✴ Brand discovery session - In-depth interview to uncover your unique brand from every angle
    ✴ Custom brandbook - Your design compass for every future decision including thumbnails
    ✴ Core Substack assets - Wordmark, logo, header, welcome page, about page graphics, plus color and font selections
    ✴ Custom branded elements - Section dividers, buttons, specialty graphics, and other visual touches that make your Substack impossible to ignore

    BOOK A SESH →

  • We transform cluttered situations into crystal-clear design stories —

    ✴ CEO strategy sessions to create an integrated plan for design and function to come together — supporting your core business activities
    ✴ Squarespace templated / custom design and development
    ✴ SEO, mobile optimization, all the the little things you don’t wanna think about or do — they get done
    ✴ Training and maintenance

    GO DEEPER INTO THE VAULT→

  • Our signature Brand Distillation takes you on a quest to discover the inner compass of your brand.

    Let us be your guide, translating your essence into visuals that feel like a revelation. We’ll weave your brand’s Je ne sais quoi through every platform, touchpoint, and client interaction, creating a cohesive, magnetic presence that’s unmistakably you.

    ✴ In depth interview and reflection process to understand the psychology of both your brand and your ideal client
    ✴ Unearth core values, archetypes, and motivations so that we can build the visuals, voice, touch-points and customer journeys in alignment — and stop leaking time and energy on activities that ain’t you
    ✴ Final deliverable is a Brand Guidebook that will be your northstar for all creative projects, cross-collaborations, visuals, internal systems and customer facing journeys.

    ENTER THE BLUE →

  • Oh, wouldn’t you like to know…

    CHEEKY MONKEY →

I’m Kate

I am the expression alchemist who helps you bridge the weird within your brand to the business strategy that connects to the hearts of people who will be changed by what you do.

The Work

Twirl a whirl around some of my favorite projects, curated over the span of my 15 year career as a founding CEO and freelance designer.

Assume everything you make is a work of complete genius you don't quite understand yet. — Brian Eno

✷

Assume everything you make is a work of complete genius you don't quite understand yet. — Brian Eno ✷

A collection of six metal rings, a large feather with a striped pattern, and a pebble on wet sand.
Inside a store with sunlight streaming through large windows, displaying shelves with candles, books, and decorative items, with a reflection of trees and a blue sky outside.
Decorative inside scene with a wooden table holding glassware and plants, framed quote on the wall, and shelves with small items and towels.
A heart-shaped arrangement made of seaweed on sand, with a small shell and a ring in the center.
A display of various rings with gemstones and diamonds on a textured brown surface, alongside a green cactus plant and white objects in the background.
Close-up of a hand with rings resting on dark gray fabric, with a textured skin tone.
Two hands with rings and bracelets reaching upward against a plain white background.
Two hands, one with a gold ring, holding a sprig of green herbs outdoors with blurred greenery in the background.
A woman lying in a grassy field with flowers in her curly hair, smiling with her eyes closed.
A woman with short light curly hair, large hoop earrings, wearing a black top and blazer, looking down and to the side against a plain white background.
A woman posing with her back to the camera, wearing a black tunic with an open back detail, leather pants, and high-heeled ankle boots.
Two women standing back-to-back against a plain light-colored background, looking in opposite directions.
A woman with curly hair wearing a white top, touching her neck with her left hand, showing rings and earrings, with green blurred leaves in the foreground.
A woman with short brunette hair, wearing a black V-neck top, black pants, and multiple silver jewelry pieces, standing against a plain white wall with some green vines on the sides.
Close-up of a running track with pink lane lines on a textured black surface
A person's hand with a gold ring featuring a large blue gemstone, holding a small bunch of dried lavender flowers.
A woman with curly dark hair holding her face with her hand, wearing a ring, seated against a plain background.
A person pouring coffee into a cup, with a bowl of sugar, a cup of coffee, and a jar of coffee beans on a white tiled countertop, along with a bowl of fruit and flowers.
Close-up of a woman with medium skin tone wearing rings, touching her face with her right hand. She has curly hair and is wearing a dark-colored garment.
Two hands touching in a high five, with a white background.
Close-up of two hands with wedding rings gently holding each other, set against a blurred green and yellow background in warm sunlight.
Two hands with rings reaching upward through tall grass towards a clear sky.
Close-up of a woman with curly hair posing with her hand on her face, wearing a light-colored, shimmering top, with delicate jewelry including a ring, necklace, and hoop earrings.
Gold necklace with a large, clear, round gemstone pendant resting on smooth, shiny satin fabric.
Close-up of a woman's hand showing an engagement ring with multiple diamonds, resting on her chest near her collarbone, with a white fabric top and natural lighting.
A hand wearing a silver ring with a large round gemstone and a thin silver band, resting on gray fabric.
A woman's hand with a diamond ring holding a small sprig of purple flowers against a beige clothing background.
A person wearing black and white checkered pants is sitting on a pink and orange patterned blanket, holding a glass jar with pink liquid and a straw in their right hand. On their lap is a tablet displaying a website titled 'Wovekind' featuring various jewelry and design materials.
Yellow sunflowers, white roses, small purple and white flowers floating in blue water.

“kate gave me real confidence in our direction — she’s been instrumental in elevating my company” matt m.

A woman with glasses and a bun hairstyle crouches on grass, taking a photograph of a tree with a camera. She is wearing a black transparent dress with small white dots.

“I feel like a whole new person.” catrina d.

A picnic spread featuring cheese, grapes, dates, crackers, and flowers on a wooden board, with a woman's hand reaching for the grapes.

“She knows exactly what to ask and what to intuit to fill in the blanks and create a site that tells a compelling story.” karen

A shiny, light blue or turquoise spherical object, likely a pearl or decorative item.

Dear Diary (Aka The Blog)

Dear Diary
The Summer of Dumb + Light(phone)
The Summer of Dumb + Light(phone)

What happens when a middle age mom stops being polite and gets dumb. Off her smartphone, that is.

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Maybe You Just Want To Ghost Social Media
Maybe You Just Want To Ghost Social Media

We’re told that social media is non-optional. As small businesses, we must. We’s be CRAZY not to….

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The Future of SEO
The Future of SEO

How Small Businesses Can Outwit the AI Overlords (Without Losing Their Minds)

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