Your brand is like a child—it has its own spirit, personality, and path. Through my propriety intuitive card sorting process, we'll reveal who your brand actually is, separate from who you think it should be and who you are.
Poet Kahlil Gibran wrote —
“Your children are not your children.
They are the sons and daughters of Life’s longing for itself.
They come through you but not from you,
And though they are with you
yet they belong not to you.”
The same is true for a creative project that calls out from your dreams and asks to be born.
In one session, you'll finally understand your brand's true nature—so you can guide it, express it, and help it grow into exactly what it's meant to become — without confusing it with your own identity or self-worth. The card system I developed is rooted in over 20 years of multi-disciplinary study.
Readings bridge the wide gap between the metaphysical and the practical — giving you both mystical insight into the bigger picture, along with grounded positioning for your brand.
It also works as a personal reading if you’d like a tune up on your own personal map and north star.
We've all been indoctrinated with the archetype of the starving artist —but I'm here to debunk that myth. Once you understand your brand's true nature, things get easier, like finally going down-river instead of fighting the current.
Strategic Creative transforms archetypal insight into tangible systems any artist can immediately put to use. This is where your art becomes sustainable, your message becomes coherent, and your business finally works with you instead of against you.
And then you are free to bring you weird gift into the world without inhibition or confusion. Whether you label yourself an “artist” or something similar like healer, coach, teacher, writer, musician, creative or just a brand that cares deeply about the world — this type of penetrative storywork is foundational and pays magnetic dividends.
Strategic creative projects —
brandbooks
websites
art direction
photography
operations design
email marketing
copywriting
strategic launches + releases
pr
artist management
I work on targeted projects or on retainer — typically cross pollinating a blend of the highest priority, most leveraging areas of development for the brand.
For those who work with me, it's not just about building a brand or business—it's about supporting the person you're aching and longing to become. The business called upon you. Why? What is it asking you to stretch into?
One of my clients described it this way: "It was not a website, it was a spiritual process."
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I've lived many creative lives. For 15 years, I founded and designed a fine jewelry company making impossibly beautiful, ethically sourced wedding and engagement jewelry. But the DNA that drove my work was centered around my Oakland community—uplifting other artists and helping clients see the light within themselves they were reluctant to shine.
This made me not your typical fine jeweler—and is why I know brand identity work is deep, necessary, and not something you can do with AI. It requires true heart-centered intuition.
I’ve also left behind other titles like teacher, sex educator, HIV case manager, social worker, but brought the lessons from that work forward with me because I'm forever a student—insatiably curious. I've integrated everything into my creative practice: permaculture, financial planning, music, clairvoyance, energetics, meditation.
This adds up to someone enigmatic, unfathomable, irreplaceable.
And I know you are just as unknowable.
Poet Alok Vaid-Menon says —
"Love is a commitment to one another's perpetual and perennial mystery."
Send me a message. We’ll keep it hella casual.
Artists aren't bad at business.
They're visionaries.
Problem-solvers.
World-builders.
They imagine what doesn't exist yet.
Bring visions into reality.
See possibilities others miss.
That's dangerous to a system built on extraction. And why the myth of the starving artist persists—to keep artists disconnected from their agency.
Telling the people in our society who are the most tapped-in that they deserve to suffer for that very calling — who does that serve?
Because resourced artists don't reproduce systems of harm. They don't replicate the dominant economy.
They build new ones.
Economies based on reciprocity. Community. Abundance.
Less likely to hoard wealth.
More likely to create mutual aid.
To heal. Grow. Nurture. Protect. Include. Care. Love.
Most people are too colonized in their minds to imagine a new economy, let alone create one.
But artists hold the leverage point.
The same creativity that makes art can make exceptional entrepreneurship—but not for making more of the same.
It will build the next wave.
A new paradigm.
Something yet to be imagined.