Campaign Strategist & Copywriter

the work
sixteen years of running campaigns, writing words that move people to act, and keeping relationships (and records) in good order ○
campaign strategy ⁕+
when i closed crown nine after fourteen years, i designed the campaign that raised $200,000 ○ segmented lists, personal outreach to my most loyal supporters, and deadline-driven appeals ○
email & engagement ⁕+
40–60% open rates, about double the industry average ○ an automated follow-up series with a 75% open rate that recovered $115,000 over two years ○ every message built from voice-of-customer research: what people actually say, in their own words ○
crown nine ⁕+
founder & creative director, 2011–2025 ○ 100+ vendor and 30+ artist partner accounts ○ monthly first friday exhibitions, funded in part by small grants ○ best jeweler sf bay area (7x7) and top 100 shops (sf chronicle) ○
freelance web & email ⁕+
websites, copy, and email systems for small businesses and mission-driven clients ○ donor and customer platforms like givebutter ○ proposals and quarterly reporting tied to measurable outcomes ○ squarespace gold designer ○
nonprofit roots ⁕+

case manager & client navigator, WORLD, oakland ○ connecting hiv-positive women to the full web of services in their care

program coordinator, girls inc. of alameda county ○ seven teachers, 75 multilingual students

teach for america, south bronx ○ teen pregnancy prevention coalition of san mateo county ○ teen talk educator, redwood city ○

training ⁕+
b.a. collaborative health & human services, csu monterey bay, including grant writing and nonprofit management ○ permaculture design certification, occidental arts & ecology center ○ business planning, renaissance center for entrepreneurship ○ the science & art of herbalism with rosemary gladstar ○
the person
the life outside work, which is where most of my best ideas come from ○
on my time off ⁕+
hands in the garden ○ hiking ○ paddleboarding ○ volunteering at heron shadow, an indigenous farm in graton, and with farm to pantry ○
creative projects ⁕+

little door, my music → littledoormusic.com ○

writing samples, from my substack →

heartbreak you can dance to, on flaco el jandro's world of romanticumbia ○

ghosting spotify: a how-to guide ○

what brian eno told me ○

the archetype deck, a card deck i invented, designed, and printed → archetype readings ○

favs from this year's bookshelf ⁕+

the three mothers, anna malaika tubbs ○

lilith's brood (the xenogenesis trilogy, ending in imago), octavia butler ○

the will to change, bell hooks ○

we are the middle of forever, dahr jamail & stan rushworth ○

the book of form and emptiness, ruth ozeki ○

fun facts ⁕+
i ditched my cell phone for a year and a half ○ i shoot photos on film ○ i invented an archetype deck ○ i speak conversational spanish ○ i'm a mom to two girls, six and eight, and doing my best to raise them in a non-coercive, cooperative way ○

Sample projects

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Sample projects 𖥞

DELIVERABLES

Conceptual campaign specs
T-shirt mock ups
Social campaign mock ups

DELIVERABLES

Conceptual campaign specs
T-shirt mock ups
Social campaign mock ups
Website mock ups
Illustrations
Email funnel strategy

DELIVERABLES

Proprietary card reading system for discovering brand archetypes
Graphic design
Product design and print
Squarespace website & Development
Acuity booking integration
Email campaign integration (Flodesk)
Art direction
Photography (Film)
Videography

DELIVERABLES

Proprietary card reading system for discovering brand archetypes
Graphic design
Product design and print
Squarespace website & Development
Acuity booking integration
Email campaign integration (Flodesk)
Art direction
Photography (Film)
Videography

DELIVERABLES

Archetype reading
Website audit
Art direction
Squarespace website design & development
eCommerce development
Acuity booking integration
Email campaign integration (Flodesk)
Business coaching & advising

DELIVERABLES

Archetype reading
Website audit
Art direction
Squarespace website design & development
eCommerce development
Acuity booking integration
Email campaign integration (Flodesk)
Business coaching & advising

DELIVERABLES

Archetype reading
Brandbook
Squarespace website design & development
Business coaching & advising

DELIVERABLES

Archetype reading
Brandbook
Squarespace website design & development
Business coaching & advising

DELIVERABLES

Archetype reading
Art direction
Brandbook
Squarespace website design & development
Acuity booking integration
Email campaign integration (Kit)
Business coaching & advising

DELIVERABLES

Archetype reading
Art direction
Brandbook
Squarespace website design & development
Acuity booking integration
Email campaign integration (Kit)
Business coaching & advising