A picnic setup with a blue patterned blanket, a wooden tray of cheese, grapes, and crackers, a glass of water, a small flower arrangement, a candle, and a tablet displaying a music streaming app with colorful visuals and a playlist titled "Ghosting Spotify: A How-To Guide."
Woman in a blue dress standing on a ladder beside a tree, holding a camera, in a wooded outdoor setting with a bathtub filled with water and decorated with flowers and candles.

digital storytelling that alchemizes your inner and outer world

A person touches a sunflower floating on water, seen through a round mirror, with scattered purple and white flower petals.

substack stylist
web design
branding + identity
email marketing
copywriting

Hand holding a tablet displaying a music playlist with a background of tree branches and blossoms.

AZURE VAULT // realm of blue — the celestial, the imagination, the limitless expanse

Assume everything you make is a work of complete genius you don't quite understand yet. — Brian Eno

✷

Assume everything you make is a work of complete genius you don't quite understand yet. — Brian Eno ✷

Blurred purple flowers on branches against a blue sky with tree silhouettes in the background.

Services

Azure Vault Studios translates the visions of entrepreneurs into eye-popping and heart palpitating digital stories — spreading beauty and impact like reverberating ripples.

  • I style Substacks. Transform your newsletter into a visual brand experience that stops the scroll and makes you unforgettable in every inbox.

    ✴ Brand discovery session - In-depth interview to uncover your unique brand from every angle
    ✴ Custom brandbook - Your design compass for every future decision including thumbnails
    ✴ Core Substack assets - Wordmark, logo, header, welcome page, about page graphics, plus color and font selections
    ✴ Custom branded elements - Section dividers, buttons, specialty graphics, and other visual touches that make your Substack impossible to ignore

    BOOK A SESH →

  • Azure Vault transforms cluttered situations into crystal-clear design stories

    ✴ CEO strategy sessions to create an integrated plan for design and function to come together — supporting your core business activities
    ✴ Squarespace templated / custom design and development
    ✴ SEO, mobile optimization, all the the little things you don’t wanna think about or do — they get done
    ✴ Training and maintenance

    GO DEEPER INTO THE VAULT→

  • Our signature Brand Distillation takes you on a quest to discover the inner compass of your brand.

    Let us be your guide, translating your essence into visuals that feel like a revelation. We’ll weave your brand’s Je ne sais quoi through every platform, touchpoint, and client interaction, creating a cohesive, magnetic presence that’s unmistakably you.

    ✴ In depth interview and reflection process to understand the psychology of both your brand and your ideal client
    ✴ Unearth core values, archetypes, and motivations so that we can build the visuals, voice, touch-points and customer journeys in alignment — and stop leaking time and energy on activities that ain’t you
    ✴ Final deliverable is a Brand Guidebook that will be your northstar for all creative projects, cross-collaborations, visuals, internal systems and customer facing journeys.

    ENTER THE BLUE TEMPLE→

  • Oh, wouldn’t you like to know…

    CHEEKY MONKEY →

A hand holding a bouquet of colorful flowers including sunflower, white rose, and purple daisies, over a blue water background.
A woman with curly hair and glasses taking a photo with an instant camera outdoors, wearing a blue checkered shirt and jewelry, with trees and sunlight in the background.

I’m kate.

I see the parts of people they often keep hidden—the sparkle they’re too shy to share, the magic they don’t yet believe in.

I’m more than a web or graphic designer. As a former jewelry CEO, I see websites from an entirely different paradigm. Your website isn’t just a pretty face—it’s the hub of your strategy, the control center of your digital universe.

Close-up of a picnic spread with cheese, grapes, charcuterie, crackers, flowers, and beverages on a blue patterned blanket.

Just as alchemists transform lead into gold, I help you step into your brilliance and create a website that’s not just a site—it’s a vibe. Because the world doesn’t need more boring beige brands. It needs you, in all your weird, wonderful glory.

A woman looking through a vintage camera with a playful smile, positioned on a rustic wooden table outdoors surrounded by colorful vases and decorative items, in a grassy setting.

I also make music, write, mom, garden. You know, human stuff.

Person placing purple daisies into blue water, with some flowers floating on the surface.

Work

Twirl a whirl around some of my favorite projects, curated over the span of my 15 year career as a founding CEO and freelance designer. It’s gewd, dude.

A website browser window showing a personal site named 'Matt McDavid' with a header menu including 'Home,' 'About,' 'Studio,' and 'Connect.' The page features a gaming controller image, a yellow square, and a row of six photos of people at the bottom. The background is blue, and the header has a row of pearls around it.

Matt McDavid Audio | Website Design | SEE LIVE SITE →

For audio engineer Matt McDavid, we created a portfolio site that lets his work speak volumes. Our approach centered on an interactive listening experience, showcasing his reel in a dynamic, engaging format that invites visitors to explore. To build trust and craft authenticity, we incorporated vintage textures and photo treatments throughout the design—visual choices that evoke the warmth and reliability of a classic tube amplifier.

brand concept + identity
website design + development
photography treatment

Screenshot of a website called 'weekind' with a jewelry ring in an open box on the left and the text 'Heirloom Redesign' on the right, framed by pearls on a blue background.

Wovekind began with a vision: to transform jewelry from mere object to sacred ceremony. As a jeweler, I witnessed the magic people sought—often unconsciously—in their search for personal adornment. Wovekind emerged as a conceptual journey, guiding people toward this profound truth. Every piece we create is designed not simply to be worn, but to be experienced—each one an heirloom carrying meaning, each interaction a ritual connecting past to future.

brand concept + identity // product
website design + development // partnership with Freestate
photography // partnership with Hannah Thornhill + Madeline Farrin

A large bird feather lying on wet sand next to four small metallic rings, with a smaller feather fragment nearby.
Sunlight shines through a window decorated with purple, pink, and red streamers, casting reflections inside a room with shelves and tables holding various items.
A striped cloth spread with a red book, a small blue pouch, some jewelry including a necklace and earrings, and a ceramic dish with a ring and earrings inside.
Close-up of a bedside table with a potted plant, a Polaroid photo showing a person in a garden, a red book titled 'all about love,' two gold rings on a ceramic dish, a blue jewelry box, and a striped fabric in the background.
Seaweed and sand on a beach with two rings placed on the sand.
Multiple rings with various stones displayed on a textured surface, with a cactus plant in the background.
Person sitting on a pink patterned blanket, wearing black and white checkered pants, holding a mason jar filled with pink drink and a straw, with a gold bracelet on their wrist. A tablet on their lap displays a website for wedding rings and wedding-related materials.
Sunflowers, white roses, and purple daisies floating on blue water.

“kate gave me real confidence in our direction — she’s been instrumental in elevating my company” matt m.

A woman with glasses and a top bun hairstyle is squatting in a grassy area, taking a picture of a tree trunk covered with mushrooms using a compact camera.

“I feel like a whole new person.” catrina d.

A person reaching for food on a picnic platter with grapes, cheese, dates, crackers, and flowers, set on a blue patterned tablecloth.

“working with kate is like getting the best of an artist: all creativity, no angst.” me

Light blue pearl with a smooth, shiny surface.

Dear Diary (Aka The Blog)

Dear Diary
The Summer of Dumb + Light(phone)
The Summer of Dumb + Light(phone)

What happens when a middle age mom stops being polite and gets dumb. Off her smartphone, that is.

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Maybe You Just Want To Ghost Social Media
Maybe You Just Want To Ghost Social Media

We’re told that social media is non-optional. As small businesses, we must. We’s be CRAZY not to….

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The Future of SEO
The Future of SEO

How Small Businesses Can Outwit the AI Overlords (Without Losing Their Minds)

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